Co-funded by the
Creative Europe Programme
of the European Union
Creative Europe Programme
of the European Union
How to start a movement is a three-week letter project by the artist Merel Smitt. Over a period of three weeks, each participating household receives 14 envelopes in their letterbox. These envelopes contain instructions, (reading) materials, messages and traces of the movement that must be viewed, followed or executed. As a participant(s) you join a movement in which you relate to daily life in a different way. During three weeks you will research, observe, disrupt and question, alone and together, the dynamics of the city of Rotterdam and the rules that are followed and enforced in this society. A journey of discovery that is intimate and collective at the same time.